Why Contractors Are Leaving Angi
Discover a better alternative: Your own professional website with higher quality leads, lower costs, and complete control
Why Contractors Are Leaving Angi
The common frustrations driving contractors to seek better alternatives
Angi frequently sends contractors leads that don't match their services or location. Leads are shared with multiple competitors, forcing a race to the bottom on pricing.
Common Issues:
- Irrelevant service matches (plumber receiving electrical jobs)
- Locations far outside service area (up to 50+ miles away)
- Unresponsive homeowners who are just price shopping
- The same lead sent to 5+ competing contractors
Angi's pricing model starts with a $300 annual membership fee, then charges for each lead regardless of quality or conversion. Costs quickly become unsustainable for small businesses.
Common Issues:
- $300+ annual membership fee just to participate
- Per-lead costs of $15-$85 (higher in competitive markets)
- Payment required even for leads that don't respond
- Costs have increased 35% on average in the last 3 years
Angi's Real Cost Structure
In 2023, the FTC required HomeAdvisor (an Angi affiliate) to pay up to $7.2 million for misrepresenting lead quality and sources to contractors.
Common Issues:
- FTC settlement for misleading contractors about lead quality
- Shift from trusted review site to volume-based lead generator
- Limited control over business profiles and presentation
- No transparency on how leads are shared or to how many
FTC Case Against HomeAdvisor/Angi
In March 2023, the FTC required HomeAdvisor (now part of Angi) to pay up to $7.2 million for misleading contractors about lead quality. The FTC found the company misrepresented the likelihood that leads would result in jobs and misled contractors about where leads came from.
"Defendants misrepresented the quality, characteristics, and source of their leads, and have known about these problems for years."
— Federal Trade Commission ComplaintContractors have minimal control over how they're presented on Angi. The profile system limits differentiation and branding, making it hard to stand out based on quality.
Common Issues:
- Generic, template-based profiles that all look the same
- Limited ability to showcase past work quality or unique services
- Vulnerability to review manipulation by competitors
- No control over when or how your business is promoted
Why Your Own Website Is Better
A professional contractor website provides significant advantages over Angi, giving you complete control, higher-quality leads, and greater cost efficiency
Higher-Quality Leads
A website optimized for local SEO attracts homeowners actively seeking your specific services in your area. These leads go directly to you with no competition.
- Targeted traffic from people searching specifically for your services
- Leads match your exact service area and offerings
- No competition - leads are exclusive to you
- Customers come pre-qualified with service expectations
Cost Efficiency & ROI
Our websites have fixed, predictable monthly costs with no per-lead fees. Businesses with optimized websites saw a 55% increase in leads compared to those on third-party platforms.
- Predictable monthly cost with no surprise fees
- No per-lead charges - get unlimited leads for one price
- SEO improvements compound over time, increasing value
- Reinvest savings into your business growth
Full Control Over Brand
Showcase your unique strengths, certifications, and past projects with complete creative control. Your branding, messaging, and portfolio work for you 24/7.
- Complete customization of branding and messaging
- Highlight your unique selling points and specialties
- Showcase high-quality photos of your past work
- Display genuine customer testimonials and reviews
No Third-Party Risk
With your own website, you're not at the mercy of Angi's platform changes, fee hikes, or policy updates. You own your online presence and customer relationships.
- Freedom from third-party rule changes and price increases
- Direct relationships with your customers
- Protection from platform scandals or negative publicity
- Full ownership of your data and customer information
The ROI Difference
See the dramatic difference in cost and performance
Real-World Example: Mike's Plumbing
See how a typical plumbing contractor's monthly results compare between Angi and our website solution
Monthly Cost Comparison
Jobs Won Per Month
Cost Per Job Won
Our Simple, Transparent Pricing
No per-lead fees, no hidden costs - just one predictable monthly payment
Basic
- Professional website with branding
- Contact information & business details
- Services offered pages
- Mobile-responsive design
- Domain hosting & SSL included
- Local SEO optimization
- Lead generation form
- 24/7 website monitoring
Standard
- Everything in Basic, plus:
- Custom hero images for main page
- Enhanced service descriptions with images
- Google My Business integration
- Basic analytics dashboard
- Gallery page for showcasing work
- Monthly content updates
- Schema markup for improved search results
Premium
- Everything in Standard, plus:
- Past projects portfolio section
- Customer testimonials showcase
- Advanced schema markup for reviews
- Blog section with quarterly posts
- Social media integration
- Priority support
See How Much You Can Save vs. Angi
At our highest tier of $119.99/month:
Ready to Break Free from Angi?
Join thousands of contractors who have improved their lead quality and reduced costs by owning their online presence
"I was paying over $700 a month on Angi leads, most of which went nowhere. After switching to my own website, I'm paying less than $100 a month and getting better quality jobs. Best business decision I've made."
— Mike R., Plumbing Contractor